We shaped the unit mix and turnkey standards, designed the service package and guest-resident journeys, and set operator requirements. Effect: seamless luxury experience, faster launch, and uplift in ADR and sales values.

Servises

Partners

Piero Lissoni

Year

2021–2023

Area

26 000 sq m

Roza Rossa

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A boutique hotel and residences by Piero Lissoni ensure coherence from facades and layouts to furniture and lighting. The low-rise composition connects the hotel wing with serviced residences, forming an intimate urban-resort rhythm. The program includes a spa with pool and sauna, a year-round terrace restaurant, a two-level bar, a wine room, boutiques, and private meeting suites.
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