We set the product strategy and amenity program, established finish standards and user journeys, and aligned the architecture with the brand narrative. Result: clear market differentiation, higher tour-to-deal conversion, and a durable price premium driven by a memorable public realm.
Active levels include coworking and an event hall, fitness with pool, children’s areas, retail, and a supermarket; Sabine Marcelis curates the public realm, with parts of the interiors by i29.
Servises
Partners
MVRDV / Sabine Marcelis (public areas) / i29 (interiors)
Year
2018−2020
Area
46 000 sq m
RED7
A sculptural mixed-use complex with cascading terraces, an open sky deck, and a distinctive roofline. Custom red-ceramic facades and a gradient of openings translate the carved massing into a dynamic envelope that nods to early 20th-century avant-garde.