We aligned the product with the brand narrative, defined the amenity program, and set standards for finishes and user journeys. Result: sharp market differentiation, higher tour-to-deal conversion, and a durable price premium.

Servises

Partners

MVRDV / Sabine Marcelis (public areas) / i29 (interiors)

Year

2018−2020

Area

46 000 sq m

RED7

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A sculptural mixed-use landmark with cascading terraces, an open sky deck, and a distinctive roofline. Custom red-ceramic facades and a gradient of openings turn the carved massing into a dynamic envelope referencing the avant-garde. Active layers host coworking, an event hall, fitness with pool, children’s areas, and retail; the public realm is by Sabine Marcelis, with interiors by i29.
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Sharjah Media City R121, Sharjah, UAE
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